Pop Chart increases net profit by 12% after monetizing its confirmation page with Rokt
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Pop Chart increases net profit by 12% after monetizing its confirmation page with Rokt

The Challenge

Pop Chart, an award-winning design studio and direct-to-consumer retail brand, had been selling original artwork through its Shopify storefront for several years.

With the cost of acquiring new customers on channels like Facebook steadily increasing, Pop Chart began to explore solutions in the Shopify App Store that could counteract this pressure on its bottom line.

It needed an out-of-the-box solution that would:

  • Generate extra profit to ensure continued growth
  • Elevate its customers’ shopping experience
  • Ensure brand control

 

Rokt Solutions

Pop Chart installed the Rokt Ecommerce Shopify application to monetize its confirmation page, a highly-engaging part of its site that had been overlooked as a source of value.

Spotlight: User Experience

Right after each of its customers completes a purchase, they’re presented with relevant and personalized offers from leading advertisers in a native overlay placement. Every time a customer clicks ‘yes,’ Pop Chart is paid for the engagement.

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The Results

  • +12%

    Increase in net profit

  • +7%

    Positive engagement rate

  • +$147

    Profit per thousand orders

How can we put solutions like this to work for you?

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