Rokt powers month-over-month sales for Vistaprint
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Rokt powers month-over-month sales for Vistaprint


Vistaprint, a global ecommerce brand that produces marketing products for small businesses, wanted to grow business card sales and reduce costs in four markets.


Rokt launched a two-stage campaign that drove traffic to a Vistaprint landing page, and followed up with a series of nurturing emails to engaged consumers. In each market, unique links were used with each creative and with email referrals for accurate weekly tracking and assessment.

The Results

  • 1.

    COB Reduction Exceeded Plan In All Markets

  • 2.

    Expanded To Include Different Product
    Lines At Key Times Of Year

  • 3.

    Rokt's Proven To Be A Strong Sales Channel

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